About Hur

HÜR is a los angeles based women's fashion brand designed for the powerful and independent woman. our collections combine edgy streetwear with FEMININE aesthetics for the perfect dose of trendy and cool. with both tomboy and girly styles, we'll always have the perfect #ootd or #ootn for you.


INSPIRED BY THE HARD WORKING WOMAN, WHO DOESN'T TAKE SH*T FROM ANYBODY. OUR DESIGNS ARE NOT ONLY STYLISH, BUT COMFORTABLE AND AFFORDABLE AS WELL. DOPE, RIGHT? WHETHER YOU'RE EXPLORING THE CITY STREETS, TAKING ON THE NIGHT, OR JUST HANGING OUT WITH YOUR FAVORITE GIRL GANG YOU'LL ALWAYS BE LOOKING LIKE THE BABE YOU ARE IN HÜR. 

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"BRANDED BY WOMEN - MADE FOR HÜR."